As a practicing health care professional (Registered Nurse) with years of experience in print, broadcast and online media, Barbara is well positioned as a consultant to help health media and medical companies develop their strategies for reaching the public. Barbara advises health care businesses, providing the latest trends in social media, digital technology, mhealth, patient engagement, and telehealth, leveraging her experience as former senior director of clinical affairs for Numera, Inc., a telehealth company.
Barbara Ficarra, Former Senior Director of Clinical Affairs
Consulting session with Novartis on the topic of social media.
Time Warner Inc.
Barbara Ficarra, contacted by Time Warner to gauge interest as Managing Editor at AOL Health. Barbara consulted with the director of Time Warner regarding AOL and other media outlets.
The New York Times
Contacted by The New York Times, Barbara Ficarra consulted with the health section of The New York Times, meeting with (at the time) director Sarah Greene and editor Mike Mason at their New York City office. Barbara provided insights into development of audio, video and print content for the site. Subsequently the site implemented a number of Barbara’s suggestions.
Warner Media | Turner
CNN—Producer/Development Coordinator/Content Creator at CNN Warner Media, Turner
Served as an advisor for CareSeek, Barbara was instrumental in consulting with founder Gale Wilson-Steele on developing the brand for the former online consumer health company.
Please take a look at Barbara’s Portfolio.